Blog

Field notes from the inbox.

Strategy, benchmarks, and playbooks for marketers who treat SMS as a real channel.

Benchmarks

Why SMS open rates blow email out of the water in 2026

98% open rate vs 20% for email isn't a fluke — it's a structural advantage. Here's why.

Coming soon
Playbook

The first SMS campaign every brand should send

A simple welcome flow that pays for your first three months of Rally on day one.

Coming soon
Compliance

TCPA in plain English: what you actually need to know

Opt-in language, quiet hours, and the two mistakes that get marketers fined.

Coming soon